How to Sell SEO Services
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There are a lot of competition out there for SEO experts who sell SEO services. potential customers know they should talk to several companies before choosing someone to do your SEO services. If you are going to close the lead SEO, you need to know your stuff and make an extra effort to bring its proposal. Build a proposal for an SEO service that contains high-quality research will help your customers feel confident in their abilities and help you close the deal.When make a comprehensive proposal to potential clients, follow tips bellow to help you develop a strategy and give you a clear roadmap if the client decides to pursue.
1. Make an initial assessment of future projects
It is important to build relationships and obtain information from potential customers, why not go in his first chat with a lot of sales pitches. More often than not leave the impression foresight that you are more interested in his money to help them.
You better take a look at that site before contacting the prospect. That way you have a basic idea of what they are selling and how you can help achieve a better ranking and traffic.
If you know nothing about the client, you need to get some basic information about them. You can find most of the information, research the company online:
* What is the site?
* What kind of services and products sold by the company?
* Is the company more interested in a local campaign, national and international?
* How much traffic your site gets each month? (Compete.com)
* How competitive is this market niche
2. Do a Keyword Search Volume Analysis
The analysis of search volume keywords will help you determine the keywords that the future should focus. If the customer has shown interest in geo-specific campaign, then you can try this tool to research keywords geo-specific. Once we have the results, export to an Excel worksheet and delete the words that are not relevant to the needs of the customer. In general, usually remove the keywords that are less than 1,000 of monthly traffic of Google search. You can also delete those that are not site specific or are too large to have real meaning. This can make it even more than 100 words. Probably only be able to segment 20-30 of them at first, but keep the rest for when it comes to selling SEO services for Phase II.
This information will also help you to begin to put together a budget for the project. If the keyword CPC is high, then you are dealing with a competitive market, it is necessary to have a larger budget SEO to achieve results for the client.
3. Conduct a preliminary analysis of search ranking
You have to run a preliminary analysis of keyword classification for how long this site has in terms of classification results. The toolbar comes with SEOBook Rank Checker, which works very fast. However, do not give the most accurate results, so check local suspect in the Google results. You can also use the webcam to make a full report you need.
Their preliminary analysis will help you determine how much work is needed to obtain first page rankings for relevant keywords.
Save this preliminary report may be useful to include in its proposal. It is always useful to show customers why you believe you should focus on strategies over others. Naturally, the potential customer does not receive 100 percent of the available traffic, no matter what techniques you use.
4. Analyze site traffic data
Talk to potential customers how their statistics added to Google Analytics. This will give you the opportunity to study the current traffic on the site. This conversation is also a good time to work on their relationship with the customer. Talk about what your research has shown so far, and ask them about their business goals. If the site is already getting some traffic, then you will want to know where traffic is coming from, how high is the rejection rate, and how much traffic is resulting in sales.
5. Check the search engine indexing
Sometimes the client has sites that are not properly indexing search engine. The company may have very strong PR rankings and a large counter of incoming links, but only to the SEO page does not meet the expectations. Is this the best position to verify the indexing of your site using the site: www.YourProspect.com “in the search box on Google. This search string will show how Google indexed this site. Sometimes we find that are only a few pages. If you know the site has many more pages, you know that there is a problem. Dig a little to see if you can find a site map. You can also ask the client to add to their Google data Webmaster Tools. This will give you access to many useful information that will help you identify problems and determine how SEO solutions.
6. Page content on the site assess
In reviewing the site, content rich keyword search. If not found, then that is the problem there. That means you must include the development of content in its proposal.
7. Topics Search Site SEO of a page
Many problems with SEO on page jump to professional SEO experts. Some of the most common things to consider are the site is mainly based on Flash, the site does not use SEO friendly URLs, duplicate content, navigation or poor, and if every page uses unique labels.
The identification of these problems can help create a proposal that addresses the problems of the client.
8. As competition
The amount of work necessary to obtain a classification from the first page, often depends on the amount of competition out there. Search keywords that are important to the potential client’s site. This will give you the opportunity to see what strategies they use competition. One of the most important things to look at the incoming links. Link building is one of the most expensive search engine optimization and time consuming, so you want to know what you’re getting into before making a formal proposal.
9. See business selling Google Local
It’s amazing how many organizations miss the best way to direct traffic. This includes Google ads on your site Local Business. Google local business classify the organic search results. This is something you must seize. It is easy and effective.
10. Business profiles include
business profiles are a great way to drive traffic to client’s website. Google classified company profiles, together with the company’s website on the Internet, which means that potentially can dominate a major portion of the first page of results by creating profiles on sites like Yelp and Hotfrog.
As a bonus, Yelp now has an iPhone app that will connect more mobile users to the site of the client.
11. Develop an effective proposal
Now that you have all this information, you can prepare a proposal that addresses customer concerns. Excerpts of the investigation in its proposal. If you do, show the customer why they made the right decisions. Also show that you have put a lot of time to create an effective plan for the company. Do not worry about pricing information in its proposal. Just think of it as a builder of relationships that attract more customers now and in the future.
It is important for SEO professionals to realize that some customers do not know how much is realistic cost to get the results that they want. If the prospective resists the proposal, then try to find an alternative plan that will not cost much money. Sometimes you can suggest to use of one or two of the methods proposed to improve the traffic. Or you can simply suggest that you hire as a consultant, in implementing the work at home. The most difficult to work with and for potential customers, it is likely to build a solid relationship that will benefit your business in the future.
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7:36 pm
This article has so much information and is so valuable that I feel like I should have paid for it. It’s easy to tell that it has been written by an expert in the field. Thanks for putting this out and long live free quality info on the web! SEO Expert